Who We Are
Make Play Music was set up in 2016 by Lara Marshall, drawing on her 21 years of experience in the dance music industry.
In 2022 it’s a vibrant music marketing hub offering bespoke consultancy services to labels and artists as well as an essential hybrid of other resources including coaching, courses, and mentorships.
Who We’re For
Artists & Managers/ Label Services/ Industry Music Platforms including:
Developing artists
Established artists requiring a fresh perspective
DIY self-releasing artists
Artists and managers
Music platforms
Music fans who want to start their own projects
Established record labels
Independent labels
Major labels working on leftfield releases
In a competitive dance music market that is by its nature ephemeral, we understand the challenges that artists and labels managers face in their bid to gain traction. If you face any of the following issues, then MPM would love to hear from you:
Low sales
High marketing costs
Low engagement
Slow growth on social media profiles
Finding your fans
Reaching international markets
Low digital stores support
What We Do
MPM provides the following services:
Three tiers of consultancy options for one-to-one support:
Consultation
Consultation and accountability
Consultation, accountability and strategy execution
See here for a full list of tiered consultancy services.
MPM offers a ‘pay as you go’ style consultancy too, where you can book a one hour consultation for £100 - which includes a pre-call prep and a post-call summery.
Label Services
DSP pitching
Third-party playlist pitching
Ad spend management
Newsletter creation and audience growth
Influencer marketing campaigns
Advertising co-ops
Content creation
Content management
Audit digital housekeeping
Promotional team management
Manufacturing
Delivering your digital products
Playlist growth
MPM will help you:
Identify and set goals
Plan a concrete strategy to achieve your goals
Increase your digital stores support
Put plans in place to pitch effectively
Improve your social and Spotify algorithms
Create your campaign strategy
Give you the right tools for sustained long-term development
Increase your revenue
Improve your exposure